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5 ways Tour de France is winning the digital race in 2017

And how businesses can learn to win from the sporting industry

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‘We believe cycling fans deserve a revolutionary viewing experience’ – A.S.O.

Watch how Amaury Sport Organisation transforms the race through live-tracking and data analytics, bringing the race to new audiences.

Data analytics in action

21 July 2017 Stage 19 222.5 kms Embrun / Salon de Provence

Stage 19 profile
Stage 15
Total distance raced so far
3,192 KM
Total distance left of race
348 KM
Average speed of stage 18 winner
38.4 km/h
Stage 18
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Analytics in Action – Stage 18

Briancon / Izoard: Warren Barguil (SUN) rose to a brilliant stage win atop the Col d'Izoard, while Chris Froome (SKY) held on to the Yellow Jersey, which he’s likely to keep until the final stage in Paris.

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Join the Tour in the race to digital

digital transformation
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The Tour de France and the exponential digital social world

Like A.S.O., your business can seize the opportunities of global digital disruption today. Here’s how …

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How IoT delivers new fan experiences

Driving meaningful customer engagement
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Driving meaningful customer engagement at the Tour

Harvard Business Review Analytics Services explains why the Tour de France is a showpiece for using IoT to serve customers better.

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More about the Tour de France technology

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How the data flows – live-tracking and data analytics in action

Race data flows freely and securely from bikes, to the cloud, to a second screen in your hands. See how …

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Breaking it down – an in-depth analysis of the tech solution

A dual transmission network, defined data segregation, and a process for filtering and data analytics. Read how it all fits together…

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How hybrid IT helps A.S.O. take pro cycling to the next level

Cloud, collaboration tools, and hybrid IT … three ways of delivering a revolutionary viewing experience. Read more ...

What analysts have said
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What analysts have said about tech at the Tour

Network World and IDC give an outside perspective of the challenges that the Tour de France technology helped A.S.O. overcome. Read more ...

Behind the scenes at the Tour

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Join us for a Tour de France BrightTALK web seminar

Two opportunities to listen in as our experts give a sneak peak of what happens behind the scenes at the race. Read more …

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Inside the big data truck: a digital workplace in action

Take look at what happens inside our digital workplace-on-wheels. Read more…

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