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How did A.S.O. find new ways of engaging Tour de France fans around the world?​

Digital technology and data created an engaging second-screen experience

Dimension Data helped to transform the way race data is analysed and delivered to social and conventional media, fans, and cycling experts.

Real-time tracking

First-ever live speed, location of individual riders, distance between riders, and composition of groups

Accurate data

Useful data delivered to television broadcasters, race commentators, digital platforms, media, and race teams

Massive social engagement

Unprecedented 1.3 million engagements with fans on social media, 663,912 visitors to live-tracking site

Digital business and the Tour de France

We used technology from four areas of digital business.

Digital infrastructure

Our cloud-based, real-time digital infrastructure processed data on individual riders’ speed and ​​location. This data was transformed into knowledge presented on a live-tracking website, shared with television broadcasters, and brought to the world on social media.

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Digital infrastructure

How will digital infrastructure accelerate your digital business?

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Hybrid cloud

Our cloud infrastructure provided immediate, scalable computing capacity to not only build the entire Tour de France technology solution in only four months, but also support the mobile data centre – the bi​g data truck – throughout all stages of the race.

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Hybrid Cloud

How will hybrid cloud accelerate your digital business?

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Workspaces for tomorrow

To enable a more agile, flexible way of working before and during the Tour, we used next-generation communication, collaboration, and mobility solutions to work from anywhere, at any time, using any device.

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Workspaces for tomorrow

How will workspaces for tomorrow accelerate your digital business?

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Cybersecurity

Our partnership with the Tour de France raised our brand profile and increased our security risk. But it also proved our ability to protect our data in ways that enabled more agility and innovation.

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Cybersecurity

How will cybersecurity accelerate your digital business?

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The people powering the greatest race in the world

Making it happen Play video

1:25

How we did it

Live @ Le Tour 6 – Making it happen

Meet the team who works on the ground and around the globe to help us deliver the Tour de France.

Peter Gray
Blog

A cyclist and a problem-solver

Celebrating Peter Gray’s journey to greatness

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